Portfolio

The Elf on the Shelf and
John Lewis & Partners
Bluewater Ice Rink and In-mall Brand Takeover
Bluewater Shopping Centre

The Lumistella Company partnered with John Lewis & Partners for a fun holiday scavenger hunt featuring the most beloved holiday brand, The Elf on the Shelf .

I collaborated with the Director of International Marketing and the awesome teams at John Lewis and Bluewater to bridge these brands together for this major installation in the UK. From concept to completion, we worked to build out the entire ice rink, mall escalators, large central pillars and other signage and advertisements in the mall.

*Images and videos from Bluewater

Trade Shows Projects

I coordinate with a number of trade show vendors to ideate, design and develop the overall look and feel of exhibitor booths for several annual events, such as the Atlanta International Gift & Home Furnishings Market, NACS Shows, NY ToyFair, Licensing Expo, Brand Licensing Europe and more.

*Videos from Metro Exhibits

Retailer, Brand Partnership
and Licensing Projects

I work closely with department heads to create highly persuasive project proposals, presentations, POS signage and Tesco/FSDU retail displays, in-store takeovers, advertisement/campaigns, brand partnerships and licensing initiatives, consumer immersive experiences—domestically and internationally—for retailers, distributors, publishers, video and music streaming services, live entertainment content studios and many more.

*Images from The Lumistella Company and Topix Media Lab

*Other visual references available upon request

Scout Elf Ideas Program

Each year our team cultivates new ideas for some hilariously adorable holiday fun for families and their scout elf pals. Sometimes we're at the studio or at an off-site location setting up scenes, food styling and helping out with the scout elf wardrobe. From idea concepts to shot lists and schedules, to the photo shoots and image editing, to beautifully illustrated printable props and supply shopping, we work hard to make each idea as magical as the first.

*Videos from The Lumistella Company

If you've ever wondered what we do the rest of the year...
now you know!

Logo Projects

As a logo designer, I understand the importance of creating a strong brand identity for businesses of all sizes. Whether it's a small startup or a large corporation, a well-designed logo can make a significant impact on how a company is perceived by its audience.

Other fun stuff...

In addition to graphic design and photography, I am also passionate about other forms of artistic expression related to books, sketching, painting and even music. I have explored different mediums and techniques, and am often inspired by my own personal experiences and observations when working with different artists to aid in communicating their stories visually.