Creative Direction | Consultation
Graphic Design and Photography
RAMI CALLAHAN
Educated in the field of visual arts, communication and marketing. An Atlanta-based creative working with corporate and non-profit organizations. 15+ years experience in expressive art, design, photography, creative management and direction. I have led creative and strategic teams working in print and digital environments across industries such as toys, entertainment, licensing, food, health and wellness, lifestyle, non-profit, religion, employment law and technology with an overarching philosophy: to produce innovative design with a purpose, reflecting the vision of clients—work that is derived through critical thinking and responsible research to aid clients in communicating their stories visually.
Skills & Expertise
Top Skills
Art Direction (in both design & photography environments) |
Leadership | Strategic Marketing & Project Management | Creative Consultation | Brand Development & Identity | Print & Digital Design |
Product Development & Design |
Illustration | Corporate & Product Photography | Photo Shoot Production | Content Creation | Motion Graphics | Web design & Front-end Development | Mentoring | Team Building
Design Skills
PC / MAC Systems
Adobe Creative Suite
Illustrator | Photoshop | InDesign | Premiere Pro | After Effects | Bridge | Lightroom | Dreamweaver
Blender 3D
Technical Skills
Microsoft Office
MS Word | MS Excel | MS PowerPoint |
MS OneNote
Experience
Designer Girl LLC
Creative Director/ Creative Consultant
2011 - Current
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Responsible for working with company leadership, members of marketing teams, brand and product licensees, external partners and vendors, to develop and implement strategies for all print and digital media initiatives and serve as lead designer on key projects.
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Leads an amazing design and photography team that is responsible for various organization’s brand development, logo designs, print and digital content, web design and front-end development, various photo shoots, trade show booth concepts and designs, interactive events and immersive experiences.
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Other content includes: kids and parent-focused media, social blogs, all brand resources (endorsed or otherwise), such as media kits, marketing collateral, blog/social posts across various platforms, dozens of international programs and initiatives, and so much more.
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Volunteer illustration and design services to support non-profit initiatives, including: literacy, human rights, elder care and more.
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Heads mentorship program for aspiring design and photography professionals and youth artists in conjunction with Sow ‘n Love’s initiative for restoring the familial village back into our communities. SnL is an organization that supports freedom in creativity and rebuilding family and the support system that has been missing for a long time.
The Lumistella Company
Art Manager of Design
2013 - Current
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Responsibilities include managing (resources and projects), leading, developing and implementing strategic direction and design aesthetics for print and digital initiatives, marketing strategies and executing the creative for all of our mediums spanning various toy products, web-based products, entertainment-based content, social platforms, apps, events and more.
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Art direction in print and digital design, illustration, corporate/product photography.
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Manage processes and put tactical workflows and timelines in place to ensure key stakeholders are identified and collaborated with throughout each design and development process.
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Print and digital design experience includes: conceptual, product development, brand identity, marketing materials, promos, immersive experiences, events and exhibits, movie premieres, advertisement (print and web).
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Photography experience includes: products, salesman samples, lifestyles, portraits, corporate headshots, events and presentations, editorial, models.
Career Highlights
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Our team created packaging for #1 selling Kellogg’s licensed cereal at Walmart.
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Collaborated with Macy’s to create a parade float for the Macy’s Thanksgiving Day Parade.
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Rebranded line of products.
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Worked within specialized committee to aid in the fight (and won) against brand confusion.
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Responsible for the Bluewater Ice Rink and in-mall brand takeover in the UK with John Lewis & Partners at Bluewater Shopping Centre.
Education
Bachelor of Arts in Public Relations and Marketing
2012 - 2016